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Harness Data Analytics for Strategic Decisions

Driving ROI with Analytics Certificate

DRIVE GROWTH WITH DATA-POWERED INSIGHTS

Data isn’t just about uncovering the past; it’s a guide to shape the future for making informed decisions that fuel growth. The online Driving ROI with Analytics Certificate goes beyond a credential, offering the tools for career and company growth through data insights. Professionals can enhance strategies using modern data analytics, while entrepreneurs can drive innovation crucial for long-term success. This 12-week online certificate shines a light on maximizing business performance through analytics.

Complete this form to receive a downloadable program guide with more information about program details, start dates, fee reductions, payment options, and more.

Number of courses

Completed over 12 months

Program duration

Three 4-week courses
(6 learner hours per week)

Not ready for the full program? Take it one step at a time—enroll in a single course!

REQUIRED COURSES

The Driving ROI with Analytics Certificate encompasses three courses—two required core courses and one elective—allowing for cross-program insights and a tailored education to meet your unique professional goals.

Leveraging Analytics for Growth

This course guides you through using analytics for growth. You’ll develop a customer-centric data approach, master ROI evaluation, and explore using the Customer Equity Framework for data-driven growth strategies.

David Schweidel, PhD

FACULTY DIRECTOR

Data Analytics for Leaders

Explore frontline business analytics for a deep dive into methods and real-world use. This course prepares you to integrate analytics into your strategic vision, operations, and innovation framework.

Rajiv Garg, PhD

PROFESSOR

Electives (Choose 1)

Further personalize your learning experience by choosing an elective that deepens your expertise in a specific area of data analytics.

Applications of AI in Business

This course dives into the applications of artificial intelligence in business contexts. Envision and implement AI technologies for a competitive edge, augmented decision-making, and to pioneer business innovation.

David Schweidel, PhD

FACULTY DIRECTOR

Data Visualization

Dive into the art and science of presenting data. Learn how compelling visualizations can facilitate better decision-making and storytelling in a business context.

Jesse Bockstedt, PhD

PROFESSOR

What You’ll Learn

Participants of the Driving ROI with Analytics program can expect to:

Understand the strategic implications of data for your business and identify specific areas for implementation.
Grasp tools and techniques for ROI evaluation in the context of adopting analytics solutions.
Learn to integrate data analytics into strategic vision, operational efficiency, and innovation processes.
Master the art of communicating actionable data to stakeholders.

Learning Objectives

WHY CHOOSE GOIZUETA BUSINESS SCHOOL?

Choosing Emory Executive Education at Goizueta Business School for your digital transformation education can help place you at the forefront of business innovation and leadership. Our internationally renowned faculty, cutting-edge curriculum, and legacy of producing leaders who make a difference globally sets us apart.

At Goizueta, you’re not just earning a certificate; you’re becoming a catalyst for change, equipped to lead with confidence and visionary insight in your career and beyond.